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At the age of just 12 years old, Jude Kelly knew she wanted to be a theater director. But she soon realized that there were few female role models in the field, and just as few stories about women in the canon of literature and theater. “I decided I was going to make a body of work which in every single sense was going to be questioning the place that women’s stories have in art, culture, and in everyday civil life and political life,” says Kelly. “And I was going to do everything I could do to make those stories matter at a different level.” Today, Kelly is one of the most powerful arts leaders in the U.K. She served as artistic director of the Southbank Centre, Britain’s largest cultural institution, for 12 years. Under her leadership, the institution launched bold new initiatives like Women of the World (WOW)—a global network of festivals that honors women’s achievements, with the goal of inspiring the next generation to continue the fight for gender equality—and drew some of the most diverse audiences and staff of arts venues across the U.K. This year, Kelly stepped down from the Southbank to focus on leading WOW. Here, she talks to Artsy about the adversity she’s faced in her career and the work that’s still left to be done—and offers her advice to young women struggling to find their own voices. “It’s about recognizing that between us all, we have a mutual responsibility to value our own story,” she says. “We’ve stood on the shoulders of women who’ve gone before, who’ve got us education, who’ve got us the ability to not be property, and we’ve got to keep that fight going.” Director Chiara Clemente Director of Photography Shane Sigler Editor Antonio Sanchez Composer Peter M. Murray Produced by Charlotte Rabate and Clarissa Blau for Cabiria Films Post-Production Producer Gianina Jimenez Barrantes Assistant Editor Elizabeth Navarro Production Team for Artsy: Marina Cashdan, VP, Editorial and Creative Tess Thackara, Consulting Editor Demie Kim, Associate Editor Daniel Calderwood, Designer Molly Gottschalk, Visuals Editor

For many centuries (and for many reasons) critically acclaimed creative genius has generally come from a male perspective. As theater director Jude Kelly points out in this passionately reasoned talk, that skew affects how we interpret even non-fictional women's stories and rights. She thinks there's a more useful, more inclusive way to look at the world, and she calls on artists -- women and men -- to paint, draw, write about, film and imagine a gender-equal society. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksDirector

For WOW's 10th anniversary festival in London, we partnered with The Female lead to create a series of videos celebrating some of the amazing activists, speakers and performers who have been part of WOW over the last 10 years. In this video Jude Kelly CBE, WOW's Founder and Director, looks back at the last 10 years and explains why WOW Festivals are so important across the world. For more information about The WOW Foundation, its festivals and to be part of the global movement, subscribe to our channel and follow us at: Twitter: https://twitter.com/WOWisGlobal Facebook: https://www.facebook.com/womenofthewo... Instagram: https://www.instagram.com/WOWGlobal Sign up to join the global movement: https://bit.ly/SignUptoWOW thewowfoundation.com

Jude Kelly is the Artistic Director of Southbank Centre, Britain's largest cultural institution. She founded Solent People's Theatre and Battersea Arts Centre, and was the Artistic Director of the York Festival and Mystery Plays. She later became the founding director of the West Yorkshire Playhouse. In 1997, she was awarded the OBE for her services to the theatre. She has directed over 100 productions including the Royal Shakespeare Company, the National Theatre, Chichester Festival Theatre, the English National Opera, the Châtalet in Paris and in the West End. Jude is chair of Metal, member of the London Cultural Strategy Group, and is Visiting Professor at Kingston and Leeds Universities and the Hong Kong Centre for the Performing Arts. She is a member of the London 2012 Cultural Olympiad Board.

Jude Kelly was the Artistic Director of the Southbank Centre in London for 12 years. Southbank Centre is Europe’s largest Arts Institution and London’s 3rd biggest tourist attraction. She is currently building the WOW Foundation. Jude created the WOW – Women of the World Festival in 2010 which celebrates the achievements of Women and Girls. WOW is now entering its 9th year at Southbank Centre as well as taking place in other parts of the UK and 20 countries in 5 continents across the world. She is an award winning theatre and opera director and has been the recipient two Olivier awards, a BASCA Gold Badge Award winner for contribution to music, a Southbank Award for her opera work, Red Magazine’s 2014 Creative Woman of the Year, CBIs 2016 First Woman Award winner for Tourism and Leisure and in 2017 won the inaugural Veuve Clicquot Woman of the Year Social Purpose Award. Her recent TED talk currently has over 1.4 million views. She has founded a range of arts institutions including the international artists space METAL. In 1997, she was awarded an OBE for her services to theatre and in 2015 she was made a CBE for services to the Arts. Jude Kelly was the Artistic Director of the Southbank Centre in London for 12 years. Southbank Centre is Europe’s largest Arts Institution and London’s 3rd biggest tourist attraction. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

As Artistic Director of the London Southbank Centre and founder of the Women of the World festival, Jude Kelly is passionate about celebrating the achievements of women and girls. Here she talks candidly about why, if we want to take gender equality seriously, men urgently need to be part of the process. Event Summary– On December 6th 2013, the first university in the UK to admit men and women on equal merit, University College London (UCL) hosted its first ever TEDxWomen event. www.tedxuclwomen.com In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations) Prod Managers: Kamal Shaddad/Kat Mace, Camera: Jose Daniel Silver Adam Solodujin Adam Roberts Adrian Horner, Sound: Will Mcdonald Dan Regan, Graphics: Dom Sadler Editor: Kamal Shaddad

Subscribe to France 24 now: http://f24.my/youtubeEN FRANCE 24 live news stream: all the latest news 24/7 http://f24.my/YTliveEN In today’s Perspective we spoke to Jude Kelly, founder of Women of the World foundation (WOW) which hosts the WOW festival and who is the former artistic director of the Southbank Centre. We asked her what more needs to be done to ensure women have equality in the arts. Visit our website: http://www.france24.com Subscribe to our YouTube channel: http://f24.my/youtubeEN Like us on Facebook: https://www.facebook.com/FRANCE24.English Follow us on Twitter: https://twitter.com/France24_en

Jude Kelly, founder of the WOW Foundation, discusses the importance of gender equality in business.

Join Malala Yousafzai in her insightful conversation with Jude Kelly at the Queen Elizabeth Hall. Subscribe for the latest videos: http://bit.ly/SBCsubscribe Follow us on Twitter: https://twitter.com/southbankcentre on Instagram: https://www.instagram.com/southbankcentre and Facebook: https://www.facebook.com/southbankcentre Malala Yousafzai Talks About Her Father, Pakistan, And Becoming A World Leader | Southbank Centre https://www.youtube.com/user/SouthbankCentre #MalalaYousafzai #JudeKelly #SouthbankCentre